NIP Group Expands Into China's Live Entertainment Market With New JV, NIP Culture & Entertainment (Beijing) Co., Ltd.

Benzinga·06/17/2025 12:36:52

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NIP Group Inc. ("NIP Group" or the "Company") (NASDAQ:NIPG), a leading digital entertainment company, today announced a major expansion of its live entertainment business through the formation of NIP Culture & Entertainment (Beijing) Co., Ltd. ("NIP Culture & Entertainment"), a new joint venture formed to expand NIP Group's live entertainment footprint across the Chinese market. This strategic initiative significantly extends the Company's capabilities beyond its core esports business, adding large-scale music festival production to its portfolio. The venture is designed to capture new opportunities in the broader live entertainment and cultural experiences market and further diversify NIP Group's revenue streams.

The new venture made a high-impact debut with the 2025QianfanMusicSeason - WonderlandMusicFestival, attracting over 70,000 fans. The two-day festival, held in Beijing from May 31 through June 1, set a new record as one of the largest single-site outdoor music festivals ever hosted in the city. NIP Culture & Entertainment's inaugural flagship event introduced a distinctive vibe, blending performances from 19 leading musicians with appearances by championship esports teams eStar Pro and Beijing WB. Curated food, immersive creative markets and localized experiences showcasing Beijing's attractions extended the entertainment footprint well beyond the stage and demonstrated NIP Group's ability to orchestrate large-scale, cross-format experiences that resonate with younger audiences.

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