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Webus Subsidiary, Wetour, Announces Plan To Tokenize Loyalty And Enable Stablecoin Payments

Benzinga·07/01/2025 13:01:26
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"1. Tokenized loyalty, not just points with new paint

  • Traditional programs trap value inside proprietary ledgers; breakage rates often exceed 25 %, hurting travelers and brands alike. By minting each point as a transferable on-chain token:
  • Travelers see real-time balances and can spend or trade fractional points—even 0.0004 of a night—exactly when they need them.
  • Brands gain unbeatable transparency on issuance and redemption, allowing dynamic pricing of rewards instead of quarterly manual reconciliations.
  • Third-party apps can layer new utilities—think "stake Hilton tokens for a free spa credit" or "swap Marriott tokens for airline seat upgrades" without bilateral IT projects."
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