Heritage Distilling Holding Board Adopts Cryptocurrency Reserve Policy As Part Of Treasury Diversification; Redefines CPG Sector To "Crypto Product Goods"

• Board adopts cryptocurrency reserve policy as part of treasury diversification
• Bitcoin Bourbon™ pre-launch and giveaway contest unveiled
• FinTech veteran Matt Swann appointed to Board of Directors
• Redefines CPG Sector to "Crypto Product Goods"

GIG HARBOR, Wash., June 05, 2025 (GLOBE NEWSWIRE) -- Heritage Distilling Holding Company, Inc. (NASDAQ:CASK), North America's most awarded craft distillery, is pioneering a new category: Crypto Product Goods (CPG). This marks a shift from traditional consumer packaged goods to products built around blockchain technologies and cryptocurrency integration, making Heritage the first craft spirits company to accept crypto as a form of payment for spirits.

Cryptocurrency Treasury Reserve Policy Adopted

The Company recently adopted a Cryptocurrency Treasury Reserve Policy as part of a broader strategy to diversify corporate sales and treasury operations. As a first step, the Company is preparing the pre-launch of its Bitcoin Bourbon™, which customers will be able to purchase using Bitcoin.

Heritage is also exploring crypto payments across its supply chain, beginning with Canadian suppliers, as it refines its blockchain protocols and infrastructure.

Looking Ahead

With fewer than 125 public companies adopting crypto treasury strategies, Heritage stands out as a forward-thinking leader in both spirits and digital finance. The implementation of its cryptocurrency reserve policy marks the beginning stages of multi-stage initiative to ensure regulatory compliance while evolving as a crypto-enabled ecommerce brand. Company plans to unveil additional crypto-aligned products and partnerships in the months ahead.