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Assessing Avis Budget Group (CAR) Valuation As Premium Rental Strategy Shapes Investor Expectations

Simply Wall St·01/09/2026 01:31:54
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Why Avis Budget Group (CAR) is on investors’ radar today

Avis Budget Group (CAR) is drawing attention after recent trading, with the stock last closing at $127.57 and showing a mixed pattern across recent timeframes, including a negative past 3 months but a positive 1 year total return.

See our latest analysis for Avis Budget Group.

The recent 1 month share price return of a 4.75% decline and 3 month share price return of a 13.21% decline contrast with a 1 year total shareholder return of 48.48%, which suggests that near term momentum is fading even as longer term holders remain ahead.

If Avis Budget Group’s shifts have you rethinking the transport and travel space, this could be a good moment to broaden your view with auto manufacturers.

With CAR trading at $127.57, sitting below the average analyst price target of $143.71 and carrying a middling value score of 3, you have to ask: is this a genuine opening, or is future growth already priced in?

Most Popular Narrative: 10.7% Undervalued

With Avis Budget Group’s fair value estimate at about $142.86 versus the $127.57 last close, the current price sits below what the most followed narrative is assuming. This raises a clear question about how those expectations are being built.

The launch and rapid scaling of Avis First, a premium rental offering, could be fueling expectations of significant revenue and margin expansion, as investors anticipate a sustained uplift in average revenue per day (RPD) and market share capture from price-insensitive travelers. This optimism may not fully account for competitive responses or changing customer preferences, increasing the risk that future revenue and net margin improvements fall short of current valuations.

Read the complete narrative.

Want to understand why a premium service, modest revenue growth, and a step change in margins could still justify a higher value? The assumptions behind this story lean heavily on profit recovery, improving earnings per share and a future earnings multiple that sits well below many transport peers. Curious which specific earnings and margin targets need to line up for that $142.86 figure to make sense?

Result: Fair Value of $142.86 (UNDERVALUED)

Have a read of the narrative in full and understand what's behind the forecasts.

However, there is still a real chance that alternative mobility options cap rental volumes and that premium rivals squeeze margins, which would pressure those earnings and P/E assumptions.

Find out about the key risks to this Avis Budget Group narrative.

Build Your Own Avis Budget Group Narrative

If this version of the story does not quite fit how you see Avis Budget Group, you can test the assumptions yourself and Do it your way in a few minutes.

A great starting point for your Avis Budget Group research is our analysis highlighting 2 key rewards and 1 important warning sign that could impact your investment decision.

Looking for more investment ideas?

If you stop with just one stock, you risk missing other opportunities that fit your style, so widen your search with a few focused screens on Simply Wall St.

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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