MasterBeef Group Intends To Launch Premium Gelato Brand

Benzinga·03/10/2026 13:06:08

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MasterBeef Group (the "Company" or "MasterBeef"), a full-service restaurant group in Hong Kong, specializing in Taiwanese hotpot and Taiwanese barbecue, today announced the plan to introduce a premium gelato brand from Thailand to the Hong Kong market as part of its expansion into the dessert market.

MasterBeef expects to open the first Thailand gelato shop in Hong Kong, with an anticipated launch in Summer 2026, marking the Company's initial step in rolling out the brand locally. Depending on the performance of the first location, prevailing market conditions, and appropriate commercial and financial assessments, the Company will evaluate opportunities to open additional Thailand gelato shops across the territory over time.

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