Brand launches at scale with Mini Beans™, Bluey and Personalization in 1,500+ stores nationwide this Spring
ST. LOUIS, March 16, 2026 /PRNewswire/ -- Build-A-Bear Workshop, the iconic experiential retailer known for "adding a little more heart to life," is launching its first-ever wholesale partnership with Walmart. Beginning today, Build-A-Bear Mini Beans™, new collectible Micro Mini Beans™, and the highly anticipated Build-A-Bear x Bluey™ collection in partnership with BBC Studios, are available in 1,500+ Walmart stores nationwide, a major new distribution milestone for the nearly 30-year-old brand.
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