Does Traeger's Reverse Stock Split To Regain NYSE Compliance Change The Bull Case For COOK?

• Traeger, Inc. has already implemented a 1-for-50 reverse stock split on March 18, 2026, following stockholder approval earlier in the month to address a New York Stock Exchange notice that its shares had traded below US$1.00 for 30 consecutive trading days.
• This reverse split, combined with recent weak 2025 results and ongoing losses, highlights how Traeger is using financial tools rather than operational improvements alone to preserve its exchange listing.
• Next, we'll explore how Traeger's reverse stock split, aimed at regaining NYSE compliance, reshapes the previously optimistic cost-savings-driven investment narrative.

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Traeger Investment Narrative Recap

To own Traeger today, you have to believe that Project Gravity and channel changes can eventually turn a loss-making grill brand into a leaner, profitable business. The 1-for-50 reverse split mainly tackles the NYSE listing issue and does not change that core thesis, but it does underline the biggest near term risk: continued operating losses and weak demand making financial engineering a recurring necessity rather than a one off fix.

The most relevant recent update is Traeger’s 2026 guidance, calling for full year revenue of US$465 million to US$485 million and gross margin of 38.0% to 39.0%. Set against 2025’s net loss of US$115.2 million on US$559.5 million of sales, that outlook frames the key short term catalyst as whether cost actions can stabilize profitability even on a smaller top line while the business absorbs the impact of channel exits and macro pressure.

But while the reverse split may help keep Traeger on the NYSE, investors should also be aware of how sustained losses could affect...

Read the full narrative on Traeger (it's free!)

Traeger's narrative projects $606.1 million revenue and $24.3 million earnings by 2028. This requires 1.3% yearly revenue growth and a $129.2 million earnings increase from -$104.9 million today.

Uncover how Traeger's forecasts yield a $1.49 fair value, a 95% downside to its current price.

Exploring Other Perspectives

Before this reverse split, the most optimistic analysts were banking on revenue reaching about US$616.7 million and earnings of US$27.1 million, which is a far more upbeat story than the current loss profile, and it shows just how differently you and other investors might view the same risks and turning points once this latest news is fully absorbed.

Explore 3 other fair value estimates on Traeger - why the stock might be worth as much as $11.30!

Form Your Own Verdict

Don't just follow the ticker - dig into the data and build a conviction that's truly your own.

• A great starting point for your Traeger research is our analysis highlighting 1 key reward and 1 important warning sign that could impact your investment decision.
• Our free Traeger research report provides a comprehensive fundamental analysis summarized in a single visual - the Snowflake - making it easy to evaluate Traeger's overall financial health at a glance.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.

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