Hilton Announces Franchise Agreement With YOTEL To Expand Global Footprint In Lifestyle Segment

Benzinga·03/19/2026 11:12:11

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Independent, design-led YOTEL brand gains reach through Hilton's global distribution platform
Hilton Honors members gain access to a sleek, contemporary new way to stay
YOTEL will be the first independent brand as part of newly established Select by Hilton brand

Hilton (NYSE:HLT) today announced an exclusive agreement with YOTEL that will provide guests yet another way to stay within the hospitality leader's growing global portfolio. With highly efficient hotels in urban markets, YOTEL has pioneered ways to meet changing guest needs through stays that feature smart room design, and clever tech-enabled features.

The franchise agreement with YOTEL expands Hilton's network, filling a distinct customer need in the growing lifestyle segment in a manner consistent with its proven asset-light model. YOTEL will continue to independently manage and license its brand at 23 hotels across 10 countries, with a goal of more than tripling its portfolio in the coming years.

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