ServiceNow scores just 2/6 on our valuation checks. See what other red flags we found in the full valuation breakdown.
A Discounted Cash Flow model looks at the cash ServiceNow is expected to generate in the future, then discounts those projected amounts back to today to estimate what the business could be worth right now.
ServiceNow last reported trailing twelve month Free Cash Flow of about $4.45b. Based on analyst inputs and further projections, Simply Wall St models Free Cash Flow stepping up over time to a projected $9.49b in 2030. The ten year path between 2026 and 2035 is built from a mix of analyst estimates for the nearer years and extrapolated figures for the later years, all expressed in dollars and discounted to reflect today’s value.
On this basis, the DCF model produces an estimated intrinsic value of $165.65 per share. Compared with the recent share price of $102.00, this output implies the stock is trading at a 38.4% discount to the DCF estimate, which indicates that the shares appear undervalued under these cash flow assumptions.
Result: UNDERVALUED
Our Discounted Cash Flow (DCF) analysis suggests ServiceNow is undervalued by 38.4%. Track this in your watchlist or portfolio, or discover 62 more high quality undervalued stocks.
For profitable companies, the P/E ratio is a useful way to connect what you pay for each share with the underlying earnings that support it. It helps you see how many dollars of share price you are paying for each dollar of current earnings.
What counts as a "normal" P/E depends a lot on expectations for future earnings growth and how risky those earnings are perceived to be. Higher expected growth or lower perceived risk can justify a higher P/E, while slower expected growth or higher risk often line up with a lower multiple.
ServiceNow currently trades on a P/E of 61.04x. This is above the Software industry average P/E of 30.04x and also above the peer group average of 44.26x. Simply Wall St’s Fair Ratio for ServiceNow is 40.05x, which is the P/E level the model suggests could be reasonable given factors such as the company’s earnings growth profile, its industry, profit margins, market cap and specific risks.
The Fair Ratio is more tailored than a simple comparison with peers or the broad industry, because it adjusts for characteristics like growth, risk and profitability rather than assuming all companies deserve the same multiple. With a current P/E of 61.04x versus a Fair Ratio of 40.05x, ServiceNow presently screens as trading above that modelled fair level.
Result: OVERVALUED
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Earlier it was mentioned that there is an even better way to understand valuation. Narratives are introduced, where you attach a clear story about ServiceNow to your own forecast for revenue, earnings, margins and a fair value, then compare that to today’s price to see whether the stock looks cheap or expensive on your terms.
On Simply Wall St’s Community page, Narratives are simple tools that link a company’s story to a set of numbers, update automatically as new earnings or news come through, and show at a glance how your Fair Value stacks up against the market price to help you decide if you might want to add, trim or wait.
For ServiceNow, one investor might build a more cautious Narrative that points to a fair value near US$108.81. Another might take a more optimistic view with a fair value closer to US$246.83. Both investors are using the same structure, but with different assumptions about how AI adoption, margins and pricing will play out over time.
Do you think there's more to the story for ServiceNow? Head over to our Community to see what others are saying!
This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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