NIQ Collaborates With Adsquare To Make NIQ's GeoPurchase Audience Segments Available Within Adsquare Platform For Privacy‑Safe Activation Across Europe And North America

Relationship enables advertisers with local audience segments based on real‑world purchase behaviors.

NIQ (NYSE:NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ's GeoPurchase audience segments available within the Adsquare platform for privacy‑safe activation across Europe and North America. The relationship provides advertisers with NIQ‑built GeoPurchase segments informed by industry‑leading CPG purchase insights, enabling more precise planning and targeting across cross‑screen and digital out‑of‑home (DOOH) campaigns.

NIQ's GeoPurchase audiences are derived from anonymized, local purchase insights that reflect real‑world shopping behaviors across a wide variety of categories and retailers—not lookalike or proxy audiences. Within Adsquare's platform, these audience segments are enriched by location‑intelligent tools that help advertisers plan and activate programmatic campaigns with precision and efficiency—reaching consumers in the right places and moments while preserving privacy.