Genius Sports Limited (“Genius Sports”) (NYSE:GENI), a global leader in real-time sports data, today announced the appointment of Tony Marlow as Chief Marketing Officer. Marlow joins the executive team to lead global marketing, communications, and brand strategy as the company continues to expand its role powering the ecosystem connecting sports, betting, media, and advertising.
“We are the operating system of sport, with the infrastructure to create value across every part of the ecosystem,” said Mark Locke, Chief Executive Officer of Genius Sports. “As the industry converges across data, media, betting and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business.”
Marlow brings extensive experience building high-growth marketing organizations at the intersection of media, technology, and advertising. Most recently, he served as Chief Marketing Officer at LG Ad Solutions, where he helped establish the company as a category leader in connected TV. He previously held CMO roles at Integral Ad Science and Data Axle and led B2B marketing at Yahoo prior to that.
“I’m thrilled to join as CMO at such an exciting juncture. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most,” said Tony Marlow, Chief Marketing Officer of Genius Sports. “That creates value across the entire ecosystem, while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways.”
Marlow will focus on leading the company’s global go-to-market efforts across its core audiences, including leagues and federations, broadcasters and streamers, betting operators, advertisers and brands. His appointment reflects Genius Sports’ continued investment in its leadership team as the business expands across multiple products, partners, and markets and captures the growing opportunity within real-time sports data and the live moment economy.
About Genius Sports
Genius Sports is the official data, technology, and broadcast partner that powers the global sports, betting, and media ecosystem. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences across the entire sports industry.
We are the trusted partner to over 700 sports organizations, including many of the world’s largest leagues, teams, sportsbooks, brands and broadcasters, such as the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365, Coca-Cola, EA Sports, CBS, NBC and ESPN.
Genius Sports is uniquely positioned through AI, computer vision, and big data to power the future of sports fan experiences. From delivering augmented broadcasts and enhanced highlights to automated officiating tools, immersive betting solutions, and personalized marketing activations, we connect the entire sports value chain from the rights holder all the way through to the fan.
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