Amaze Holdings Opens Applications For Creators, Influencers And Community Sellers To Join Its Live Shopping Program, With Over 20 Brands Already Committed

Amaze Holdings, Inc. (NYSE:AMZE) ("Amaze" or the "Company"), a creator-powered commerce company, today announced it is opening applications for creators, influencers, and community sellers to participate in its Amaze Live Shopping Program, with more than 20 brands already committed to the program at launch.

The program is designed to connect participating creators with brand inventory for live, shoppable broadcasts across multiple social and owned channels, aligned to their audiences, categories, and content verticals, creating monetization opportunities through real-time commerce.

Today's announcement follows the recent launch of Amaze Live, opening creator applications and activating brand participation as the next phase of the rollout.

The Amaze Live Shopping Program is expected to provide immediate commercial benefits for approved creators:

Starting commissions of 10% on qualifying product sales
Access to professional live-streaming studios in Los Angeles, Carlsbad, Miami, and additional markets as the program expands
Opportunities for brand collaborations and sponsored campaigns
Multi-channel live streaming capabilities across supported platforms
The Company currently expects initial live selling campaigns to begin on or before May 15, 2026, subject to onboarding timelines, creator approvals, brand readiness, and other customary launch factors.

The Company believes pairing creators with available brand inventory can accelerate adoption, shorten time to monetization, and strengthen Amaze Live as a scalable marketplace for live social commerce.

"The response from brands ahead of our Amaze Live rollout has been encouraging," said Aaron Day, Chief Executive Officer of Amaze. "Having more than 20 brands commit inventory to the program before creator applications have even opened gives us confidence in the demand for this model and positions us to move quickly toward our first live campaigns."