TransUnion And Google Announce An Industry-First Capability That Helps Marketers Measure YouTube Advertising Within TransUnion's Multi-Touch Attribution Solution

Benzinga·05/20/2026 20:09:12

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TransUnion (NYSE:TRU) and Google today announced an industry-first capability that helps marketers measure YouTube advertising within TransUnion's Multi-Touch Attribution (MTA) solution. The integration allows advertisers to connect YouTube ad exposure to measurable business outcomes and evaluate its performance relative to the rest of their media mix.

TransUnion and Google are helping marketers get even more from their YouTube investments by bringing its measurement into a unified attribution framework. This integration offers a comprehensive view of performance across the entire media landscape, allowing advertisers to easily see how YouTube drives results relative to their other marketing efforts. By connecting these insights, brands can more effectively optimize their strategy across all platforms.

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