Harley-Davidson, 1-800-FLOWERS, Lincoln Educational, Columbia Sportswear, and Red Rock Resorts Shares Skyrocket, What You Need To Know

Barchart·05/22/2026 12:38:26

What Happened?

A number of stocks jumped in the afternoon session after Treasury yields cooled and Iran peace progress eased fears of an oil-driven inflation spike. 

Discretionary stocks are the most sensitive to consumer confidence. When shoppers worry about gas prices and interest rates, they cut spending on non-essentials first. The combination of lower yields, the Dow at new highs, and progress in Iran talks reversed both worries.

Cooler yields also mean cheaper auto loans and credit card rates, which directly free up monthly cash flow for discretionary purchases. Falling oil prices reduce gas-pump costs, which act like a tax cut for the median consumer. The Dow at 50,700 also creates a wealth effect. Investors feeling richer spend more on travel, restaurants, and large discretionary categories.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.

Among others, the following stocks were impacted:

• Consumer Discretionary - Leisure Products company Harley-Davidson (NYSE:HOG) jumped 2.9%. Is now the time to buy Harley-Davidson? Access our full analysis report here, it’s free.
• Consumer Discretionary - Specialized Consumer Services company 1-800-FLOWERS (NASDAQ:FLWS) jumped 4.4%. Is now the time to buy 1-800-FLOWERS? Access our full analysis report here, it’s free.
• Consumer Discretionary - Education Services company Lincoln Educational (NASDAQ:LINC) jumped 2.8%. Is now the time to buy Lincoln Educational? Access our full analysis report here, it’s free.
• Consumer Discretionary - Apparel and Accessories company Columbia Sportswear (NASDAQ:COLM) jumped 3%. Is now the time to buy Columbia Sportswear? Access our full analysis report here, it’s free.
• Consumer Discretionary - Casino Operator company Red Rock Resorts (NASDAQ:RRR) jumped 3.6%. Is now the time to buy Red Rock Resorts? Access our full analysis report here, it’s free.

Zooming In On 1-800-FLOWERS (FLWS)

1-800-FLOWERS’s shares are extremely volatile and have had 55 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 3 days ago when the stock dropped 7.8% on the news that the broader market sold-off particularly impacting consumer discretionary stocks amid persistent inflation and concerns over slowing demand. 

The pressure on the market came as investors worried about ongoing inflation and a decline in technology stocks. The consumer discretionary sector was hit especially hard as it is closely tied to economic cycles. 

Reports indicated that these stocks struggled with high energy costs and a potential slowdown in consumer spending. The sector had underperformed, trailing the broader S&P over the previous six months, signaling investor concern about companies that rely on non-essential consumer purchases.

1-800-FLOWERS is up 19.4% since the beginning of the year, but at $4.41 per share, it is still trading 36.5% below its 52-week high of $6.94 from July 2025. Despite the year-to-date gain, investors who bought $1,000 worth of 1-800-FLOWERS’s shares 5 years ago would now be looking at only $137.53.

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