Baosheng Media Group Signs Non-Binding Memorandum Of Understanding With Beijing Zhongcheng Kexin Technology Development To Explore Developing An AI Intelligent Services Platform For Travel And Tourism Segments

If the parties proceed to a definitive agreement, they expect to prioritize four key initiatives:

• An AI intelligent service platform for tourist attractions, potentially covering AI Q&A, AI travel planning, AI travel companion, AI travel notes generation, photo recognition, data analytics and VR panoramic interaction to improve service efficiency and visitor experience.
• An AI short‑form video content factory for scenic areas, intended to enable low‑cost, high‑efficiency mass production of promotional videos, event clips, guiding materials and multilingual content.
• Digital human IPs and a live‑streaming marketing matrix for scenic areas, intended to strengthen year‑round content supply and expand monetization scenarios such as ticketing, event promotion, cultural‑creative product sales and membership operations.
• Integration of VR panoramas with visitor data analysis to help scenic areas build an AI marketing hub that is measurable, replicable and continuously optimizable.

If the parties enter into a definitive agreement, Baosheng would seek to deeply integrate its existing short‑form video traffic operation capabilities with Zhongcheng Kexin’s offline scenic‑area data, on‑site touchpoints and smart systems, with the goal of creating a closed loop of "online content seeding + AI‑driven interaction and conversion + offline experience delivery + secondary marketing operations." For the cultural‑tourism industry, this model is expected to help scenic areas address challenges such as low content refresh efficiency, high online traffic acquisition costs, pronounced seasonality in visitor flows and limited secondary consumption. For Baosheng, it is expected to generate higher‑frequency SaaS subscription revenue, more bespoke AI project income and vertical solutions that could be rapidly replicated across multiple scenic areas.