LQR House Enters Exclusive Distribution Agreement With Of The Earth Distribution To Launch SWOL Tequila In Greece And Thailand

Benzinga·04/03/2025 12:35:03

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MIAMI BEACH, FLORIDA / ACCESS Newswire / April 3, 2025 / LQR House Inc. (the "Company" or "LQR House") (NASDAQ:YHC), a niche ecommerce platform specializing in the spirits and beverage industry, today announced that on April 1, 2025, it has entered into an exclusive agreement with Of The Earth Distribution ("OTE") to introduce its flagship brand, SWOL Tequila, to the markets of Greece and Thailand. The Company believes that this strategic partnership will leverage OTE's established sales and distribution networks to create demand and accelerate growth in these promising new regions.

Of The Earth Distribution brings deep-rooted relationships with key buyers, importers, and distributors in both Thailand and Greece. According to OTE, initial introductions of SWOL Tequila have already generated strong interest among OTE's network, highlighting a significant appetite for premium tequila in these emerging markets.

Jason Pucci, CEO of Of The Earth Distribution, commented "Our partners in Thailand and Greece are genuinely enthusiastic about the potential of SWOL Tequila. These markets are less saturated compared to North America, offering a unique opportunity for a premium brand like SWOL to carve out a distinct presence. The timing is optimal for introducing a tequila of this caliber, and we are confident in the market's receptivity."

Sean Dollinger, CEO of LQR House, added "Expanding SWOL's wholesale footprint internationally marks an exciting new chapter for the brand. What began as an exclusive, direct-to-consumer offering on our website has grown into a product with potential global appeal. We believe that seeing momentum build in countries like Thailand and Greece will be incredibly rewarding and will validate our vision for SWOL as a globally recognized tequila."

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