Twin Vee Powercats Issues Update Regarding The Ongoing Development And Plans For The Full-Scale Launch Of Boatsforsale.com, Full Migration Expected By To Be Complete No Later Than May 1, 2025

Benzinga·04/15/2025 12:17:14

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Twin Vee PowerCats Co. (NASDAQ:VEEE), ("Twin Vee" or the "Company"), a manufacturer, distributor, and marketer of power sport boats, today announced an update regarding the ongoing development and plans for the full-scale launch of BoatsForSale.com, the Company's strategic digital marketplace designed to transform how new and used boats are marketed and sold across the United States.

BoatsForSale.com is currently undergoing its final migration to Twin Vee's robust, scalable architecture powered by Microsoft Azure and AI Foundry tools, with the full transition expected to be complete no later than May 1, 2025. Tom Huffman, the Company's Chief Information Officer and head of Twin Vee's Digital Division, is overseeing the site's migration and development. "During this first phase, our focus is to connect buyers and sellers by improving listing and search processes, while maximizing SEO and marketing strategies to generate high-quality leads," explained Huffman.

This milestone will mark the official beginning of an aggressive push to onboard dealers nationwide and provide the marine industry with a fresh, fair, and dealer-friendly alternative to legacy classified platforms.

"We've already begun onboarding new dealers and the feedback has been overwhelmingly positive," said Joseph Visconti, CEO and President of Twin Vee PowerCats Co. "Dealers are increasingly frustrated by the rising cost structures imposed by existing platforms like Boat Trader. Articles are being published highlighting dealer backlash and dissatisfaction with these escalating fees. We believe BoatsForSale.com is arriving at the perfect time to offer a smarter, more cost-effective solution."

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